On 5 January 2022, Her Royal Highness Princess Bajrakitiyabha Narendira Debyavati visited the Roi Jai Rak Project in Tha Ton Sub-district, Mai Ai District, Chiang Mai Province, where she met with villagers within the project area.
Roi Jai Rak Project is an integrated project conducted jointly by local government offices, the Office of the Narcotics Control Board (ONCB) and Mae Fah Luang Foundation under Royal Patronage, to implement sustainable alternative livelihood development to combat narcotic issues in the area. The project served to offer opportunities and alternative legitimate livelihoods to the villagers based on their geo-social environment, building on existing folk wisdom, creating value-added, as well as targeting education and youth development, and the restoration of natural resources. This would allow the community to access basic public amenities such as public health services, water for use and consumption, a quality education, a legitimate livelihood that could support their families, protect the forests and also provide a sustainable and quality lifestyle.
